2.01.2009

Feel the Pull!


Poster Design for Hurricane High Gravity to be used in urban locations.

It's not just a Beer, It's a State of Mind....

The Land Shark brand wanted to carry their message of summer fun through the winter months, I led the team in creating this winter Sandman and related point of sale.





Fins Up!



In support of the national rollout for Land Shark, I created this washed up crate packed with promotional and informative items, including branded messages in bottles, to excite and educate wholesalers about the brand, which became a 2008 St. Louis Addy Award winner in the 3-dimensional direct mail category. 

La Combinacion Perfecta!





Chelada - The Perfect Combination of Bud/BudLight and Clamato juice...not my cup of tea, but it's actually very popular. If you like a bloody mary, then you will like Chelada. I lead the team at XG-ad to develop and refresh the national look at retail for this growing brand.

Architecture Project 3: Native American Embassy





Site: Georgetown, Washington, D.C.
Professor: Dan Bucescu

The site sat between various foreign embassies represening countries around the world.  I focused this project on Native American culture and its lack of representation in Washington. The concept took many of its cues from cultural elements and the surrounding structures.

Architecture Project 2: Point of Exile



Site: Spuyten Duyvil, Bronx
Professor: Alicia Imperiale

Along the upper edge of New York city sits heavily wooded bluffs along the Hudson River, this project created a space that could be used as an end point of exile and escape for a private Manhattan resident.

Architecture Project 1: Primary School




Site: West Side Hwy. on Hudson River, Next to Stuyvesant HS, Manhattan
Professor: Claire Weisz

My solution was to use to surrounding spatial relationships of the site to form a learning space where all levels would be unified by a central corridor and would encourage collaboration using common areas and overlapping spaces.