3.04.2009
2.01.2009
It's not just a Beer, It's a State of Mind....
The Land Shark brand wanted to carry their message of summer fun through the winter months, I led the team in creating this winter Sandman and related point of sale.
Fins Up!
In support of the national rollout for Land Shark, I created this washed up crate packed with promotional and informative items, including branded messages in bottles, to excite and educate wholesalers about the brand, which became a 2008 St. Louis Addy Award winner in the 3-dimensional direct mail category.
La Combinacion Perfecta!
Chelada - The Perfect Combination of Bud/BudLight and Clamato juice...not my cup of tea, but it's actually very popular. If you like a bloody mary, then you will like Chelada. I lead the team at XG-ad to develop and refresh the national look at retail for this growing brand.
Architecture Project 3: Native American Embassy
Site: Georgetown, Washington, D.C.
Professor: Dan Bucescu
The site sat between various foreign embassies represening countries around the world. I focused this project on Native American culture and its lack of representation in Washington. The concept took many of its cues from cultural elements and the surrounding structures.
Architecture Project 2: Point of Exile
Site: Spuyten Duyvil, Bronx
Professor: Alicia Imperiale
Along the upper edge of New York city sits heavily wooded bluffs along the Hudson River, this project created a space that could be used as an end point of exile and escape for a private Manhattan resident.
Architecture Project 1: Primary School
Site: West Side Hwy. on Hudson River, Next to Stuyvesant HS, Manhattan
Professor: Claire Weisz
My solution was to use to surrounding spatial relationships of the site to form a learning space where all levels would be unified by a central corridor and would encourage collaboration using common areas and overlapping spaces.
1.19.2009
1.14.2009
Pratt Architecture Project: 1998
This concept was about using graphic elements like graffiti on existing surfaces to create visual spaces and new spatial relationships between adjoining surfaces.
1.12.2009
XG-Ad: Cardinals Point of Sale
A couple mirrors and a neon created for Anheuser-Busch. Even though I'm a diehard Yankee fan, when it comes to the National League...I support the Cards.
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